Why you should deliver service ‘Salvatore Style’!
February 09, 2014
A few weeks ago I was having my unruly mop blow dried in between my usual cut and style. I was speaking at an event and had been told there would be an official photographer. I had to put my best foot forward!
Whilst my hairdresser, Salvatore, was tending to my tresses I commented that our next rendezvous would be a full cut and blow dry to which he replied: “Make sure you book as my last appointment, Dee. I want to ensure I have plenty of time to cut your hair and I’d like the option of spending an extra half hour of my own time to get it absolutely right.”
So how did I feel after he’d said this?
I was really chuffed that he was keen to spend extra time on my hair and that he didn’t mind eating into some of his own time to ensure it was perfect.
And this is what we want as customers isn’t it? To feel valued. To know that nothing is too much trouble; that the person delivering a service or selling a product is always willing to go the extra mile to deliver what we really need; even lavishing extra time and care when needed.
My thought for you today?
Whether you’ve been in business for a few months or several years I’d like you to put your customer service and most importantly your attitude to serving customers under the microscope. Are you delivering exceptional service ‘Salvatore style’ or have you become a little complacent, perhaps even a little jaded in your approach to your customers?
Identify weak areas.
Be Swift in making improvements.
You can build a profitable, sustainable and successful business on the strength of delivering a WOW standard of customer service consistently.
If you’ve enjoyed this blog, you may find the customer service masterclass ‘How to wow your customers with genuine customer care’ in my latest book The 15 Essential Marketing Masterclasses For Your Small Business a useful read.