6 top tips to kick start your marketing in January 2014

December. The traditional month for us to eat, drink, be merry and generally loosen the ties on our business. But it’s also a fantastic month to stand back from your business with a timely marketing audit as follows:

  • What have you spent on marketing this year? Tot up the cost of those networking events, adverts, seminars, direct mail, PR etc. Which activities have worked? What would you write off, improve or repeat? You don’t want to fall into a marketing rut, starting the New Year repeating what you did this year because you don’t know any better.
  • How much business – new business from new clients and more business from existing clients have you gained this year? Looking at the figures are they more or less than you expected? Did you have realistic expectations? What’s your target for next year?
  • Did you forget to market to your existing clients this year? Many small businesses focus on new business from cold prospects to the exclusion of generating cost effective additional sales from existing clients. If that’s you, make a plan to communicate with existing clients throughout 2014.
  • Did you embrace marketing with gusto this year or begrudgingly allocate the odd hour here and there when you were quiet or, worried sales were drying up? Successful businesses put marketing at the heart of their universe. They find time consistently week in week out to market their business and in doing so build a marketing momentum. If your marketing has been on the backburner this could be the reason behind your lack of sales in some weeks or months.
  • What improvements are you going to make to your products and services next year? Businesses that are in demand are always looking for ways in which they can make their offering more attractive. Make a list and add a timeline.
  • Pat yourself on the back! What have you achieved in your business this year that you’re really proud of? Make a list as big as you like, make it visible  and use it to inspire you to achieve your big and small goals in 2014.

I wish you a very happy Christmas and a very successful, healthy and vibrant 2014. If you need to kick start your marketing in 2014, make sure that you use the marketing planning template in my new book: The 15 Essential Marketing Masterclasses For Your Small Business. You can buy it from Amazon for just £7.81.

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Comments

  1. Kourosh Wallace says:

    Hi Dee,

    I just wanted to thank you for all of your knowledge and wisdom that you kindly share with us.

    I find it incredibly inspiring. It helps me gain a better understand on marketing and the context in which I work in (as a senior designer in a marketing team). I read your books and thoroughly enjoyed them. I’m not much of a reader but I find how you communicate – in a very simple, clear, succinct and non-patronising way – a great help. I managed to read ‘The Ultimate Small Business Marketing Book’ in 3 just days – I couldn’t put it down (literally, I walked into a lamp post whilst reading it, painful strip down my face but couldn’t help laugh so much!) It has helped open my eyes up (maybe not with walking down the street but) definitely with marketing and in order for me to come up with new ideas on how to communicate with our customers and make the experience for them more memorable in a positive way.

    I wish you the very best for 2014 and hope you receive and achieve everything you wish for!

    I look forward to receiving more advice and top tips on marketing :)

    Again, thank you very much, I really appreciate it!

    All the very best!

    • Dee Blick says:

      Hi Kourosh,

      What a lovely comment, thank you so much. It is really good to hear that you have found my books helpful and I do appreciate you taking the time to let me know this.
      If you would also be willing to pop a review of the Ultimate Marketing Book for your Small Business on Amazon that would be a great help too.

      When communicating with customers and potential clients, it is important to deliver your message in a charming way. If your comment here is anything to go by, Kourosh, you will find this very easy to achieve!

      Thank you again for taking the time to write, and I wish you huge success in 2014.

      Kind regards,

      Dee