12 reasons why you are unfollowed on twitter
November 25, 2012
It can be baffling trying to figure out why one or more of your followers unfollow you. There could be many reasons. Here are 12 of the most common ones.
1. They were unscrupulous with a dodgy twitter strategy! They followed you (and many others too) with the intention that when you followed back, they would immediately unfollow you. Why do they do this? They want to look good, to puff up their ego, to show off to the world that they have many followers but follow very few.
2. A person followed you on the basis of the content in one tweet you posted. If your subsequent tweets differed completely in their nature and tone from that tweet, they unfollowed you because you didn’t deliver what they were hoping for. Don’t worry about losing these followers. You can’t please everybody!
3. A person followed you hoping you would follow them back and when you didn’t they unfollowed you. They were looking for a two way street!
4. You are not tweeting enough. Most folk on twitter will periodically review the people they are following. If you haven’t tweeted in the last month, some will unfollow you because you’re not active, and therefore you are not providing any reason to continue following you.
5. You are tweeting too much! Flooding your followers’ timeline with dozens of tweets in the space of several minutes can be irritating. Consider spacing your tweets apart.
6. You are broadcasting – most of your tweets are just links and information. You have become a one dimensional information centre and after a while this becomes boring.
7. You are not responding to the @messages sent to you by a followe, or to your direct messages. If a follower takes the time to send you a personal message, take the time to respond back promptly. Responding after several days is too little too late. Another reason to encourage you to be active on twitter.
8. You’re using twitter to sell and nothing else. As I have shared in previous blogs, there is nothing wrong in selling your services or products on twitter. But if selling is all you’re doing, you’re missing the point of social media which is to interact, chat, engage and then sell.
9. You have fallen into the habit of sharing dubious jokes and dodgy humour best left to your close circle of friends.
10. You have joined the # frenzy, with your tweets comprising of hash tags linked to isolated words. Don’t forget, a human being is on the receiving end of your tweets and a proliferation of # tweets do not make for interesting reading.
11. Your tweets are littered with spelling mistakes or are written in txt speak. You’re rushing each tweet before publishing it. Sadly bt trying to cram too much into those precious 140 characters, you could be creating charmless and unreadable messages.
12. Spend a few minutes contemplating why you unfollow someone on twitter? The chances are that you will be unfollowed for these same reasons too!
If you’re concerned that you’re losing too many followers, review your last 20 tweets against these tips. This could reveal where the problem lies and what you need to do to get your twitter strategy back on track.