Comments for The Marketing Gym

Comment on Cross my palm… by Sharon Wilding]

Sharon Wilding] — Tue, 07 Feb 2012 19:37:13 +0000

I have been saying this for months – not so eloquently alas! But I agree Dee, this is a great article!

Comment on Cross my palm… by Sarah Payne

Sarah Payne — Mon, 06 Feb 2012 13:19:12 +0000

Oh, this is so true, I spent hours this morning wading through dozens of this type of mail!

Comment on Cross my palm… by Ben Davis

Ben Davis — Sun, 05 Feb 2012 16:55:13 +0000

So many people claim to be an expert but the truth is many are not!

Comment on Why complacency is a curse by dee blick

dee blick — Mon, 23 Jan 2012 19:59:47 +0000

Hi Mike, thanks for stopping by with such a great response. A real testament to your business is the power of your referrals as a key part of your marketing strategy and in the current climate we have to work even harder to get them so well done. Kind regards, Dee

Comment on Why complacency is a curse by Mike Crotty

Mike Crotty — Mon, 23 Jan 2012 07:06:13 +0000

Being a small business associated with the construction industry, one of the sectors suffering more than most in the current climate, we are always looking at new ways to generate sustainable levels of enquiries.

Having tried, with varying degrees of success, new media, email blasts, fax shots and even old school pavement pounding I would have to agree that the ‘personal touch’ is still the most powerful tool we have in our armoury.

Time and again we are told by clients that we go the extra mile, that they know they can ALWAYS reach us, that they TRUST us to deliver on all that we say. With references like that, getting personal recommendations or introductions becomes easier.

After 20 plus years in the sales field, cold calling still fills me with dread so having a door openend by a happy client makes the job so much easier and, more importantly,the outcome is more likely to be a face to face meeting rather than ‘send in your information’.

Comment on Time for change? by Mike Schlup

Mike Schlup — Fri, 13 Jan 2012 12:03:41 +0000

Sales, and profit, up 18% year on year. Plus independent market research shows even better customer satisfaction and brand loyalty. Marketing spend: Shoestring! However, we must never take our foot off the pedal so I look forward to another year of Blickonimation.

Comment on How to delight your customers at no cost by Victoria Drysdale

Victoria Drysdale — Tue, 10 Jan 2012 08:36:07 +0000

Hi Dee – I notice when people go the extra mile and delight me and I make sure I thank them and tell other people about it. It makes me warm and fuzzy and want to buy from them again and to recommend them. The opposite is also true – if I receive bad, disinterested service I’ll comment on it and if it’s mediocre I don’t feel that loyal or engaged with that business.
Of course I want people to feel delighted about me and my business – and I strive to do this but I could do more. Thanks for the timely reminder!

Comment on Time for change? by dee blick

dee blick — Sun, 08 Jan 2012 14:51:40 +0000

Paul I am delighted to read this, absolutely delighted! Watch out for news of my summit in 2012 June 29th. This will rock you even further and I am looking forward to meeting you!
Well done you.

Comment on Time for change? by Paul McIntyre

Paul McIntyre — Sun, 08 Jan 2012 13:49:44 +0000

With your focused advice got out of the comfort zone, concentrated on key areas and put aside what didn’t work. Have clarified offerings rather than changed them.

So far, enquiries remarkably increased from target markets.

Comment on How to delight your customers at no cost by Julie Williamson

Julie Williamson — Tue, 13 Dec 2011 21:08:00 +0000

Hello Dee

How true you are! I have always gone the extra mile in any job that I have had. Now we are putting all that effort into our business and reaping the rewards.

Have a wonderful Christmas and a very Happy New Year.

Julie x