Boot Camps

Dee Blick’s

‘How to Write Sales Copy that Really Sells’ Boot Camp

 

The next one day event that could transform your sales communications from basic to brilliant is on:

Friday 24th February 2012 8.30 AM to 4:30 PM

Horsham, West Sussex

 

To view list of confirmed attendees for the above Boot Camp, please click  HERE

To read a sample of genuine feedback from attendees of previous Boot Camps, please click  HERE

 

(Please note: an absolute maximum of just 36 places is being offered for this event (Previous Boot Camps have held 48 delegates).

 

Why should you attend the How to Write Sales Copy that Really Sells’ Boot Camp?

In the current economic climate, you need to ensure that your sales communications, both online and off-line, really pack a punch. They must be relevant, targeted and charming. They need to include realistic calls to action and be written from the reader’s perspective, not yours, if they are to have the right impact with the people you’re looking to target.

If your key sales communications lack vigour and sparkle but you have a cracking story to tell if you only knew how to tell it – this is the event for you!

Do you want to:

  • generate even more warm leads
  • arrange even more meetings
  • compel your existing clients to buy more from you
  • increase the response to your communication campaigns
  • win back lapsed clients
  • introduce your new products or services
  • or just remind folk of what you already offer

…and yet you don’t want to spend over the odds on achieving these things, then you cannot afford to miss this event. You don’t need to be a wordsmith to benefit hugely from the day. You will be shown many simple, proven and effective copywriting techniques and formats to take away and implement. You will also be provided with copywriting templates that Dee has developed in the last 26 years of her award-winning writing career. She is making these available for the first time ever…. they will save you many hours of blood, sweat and frustration!

As usual, practical small business case studies will inspire the tips and strategies.

What will we cover on the day?

After informal networking over morning coffee on arrival, it’s time to settle down and enjoy an action-packed, interactive day.

You will spend two thirds of the day with Dee who will be sharing her copywriting know-how and approach with you in bite sized chunks including:

  • How to use the Continuum of Behaviour to plan powerful and effective communication campaigns.

 

  • Why copywriters use the AIDCA model to write effective sales communications and how you can use this too.

 

  • 20 of the most powerful, simple and proven copywriting techniques used by Dee in sales communications.

 

  • How you can write a killer sales letter! You will benefit from copyrighted ‘How to’ step by step templates that Dee has created for you exclusively as an attendee at this Boot Camp. Dee will also share 3 of her most successful sales letters and explain why they were so successful and how your business can benefit from using the same approaches.

 

  • Why a printed information rich, sparkling and lively newsletter can massively increase your responses and ultimately lead to more sales. Discover how a recruitment business vastly improved their newsletter on the smallest of budgets, and went from zero sales to over £40,000 in fees. And Dee will share her own step by step newsletter template so that you too can create a winning newsletter.

 

  • A 40 minute Advertising Masterclass. Dee has won many national awards for generating the highest reader responses to her adverts and in this masterclass she will share her top tips, including how to write great headlines, why so many small-business adverts fail, the ingredients of a successful advert and how to generate online traffic from your advert.

 

Introducing the brilliant Mr. Ben Locker

After a delicious buffet lunch you’ll spend the afternoon with Dee and one of the UK’s most renowned and successful copywriters, Ben Locker. Ben writes for many blue chip brands and small businesses and will be sharing how you can write compelling and relevant copy for your website, with many practical top tips and small business case studies to inspire and guide you in a stimulating 90-minute Masterclass.

 

The venue

The Boot Camp will be held at the lovely, purpose built new Horsham Training Centre, Hurst Road, Horsham West Sussex. Extensive free parking is available and Horsham railway station is a two minute walk away. If you are planning on an overnight stay, we can provide the details of a number of local hotels within walking distance.

 

Your investment?

Is just £150 plus VAT (£180 incl. VAT)  This will cover refreshments, lunch and a superb workbook including those copywriting templates. These templates bring the workbook to an excess of £1,000 and it will only be available to Boot Camp attendees. You are advised to book early. Dee’s last Boot Camp sold out very quickly.

 

How to Book Your Place  – Remember -  only 36 places are available

Please get in touch now for booking details and include your name, your business name, email and contact telephone number.