'Dear Sir, Just a quick letter to let you know that nobody writes letters any more!'

I received an invitation to a networking event a couple of weeks ago.  The highlight of the event was an author promoting his latest book with the compelling message that traditional marketing is dead.  The invitation went on to extol the virtues of the online universe in an evangelical and uncompromising manner.  Apparently, if we are not all downing our traditional marketing tools – you know, those that may have generated us …

Continue Reading

'Hey boss, somebody calling themselves a customer says they're looking for something called service'

“We’re no worse than any of the major retailers on the high street.”

This was the jaw dropping response from the Managing Director of the fashion chain Pilot to Channel 4′s fashion guru Mary Portas after being shown secretly filmed footage of his staff in one of his stores doing anything but delivering great customer service.  Had it been revealed by an ordinary consultant, I’m sure he would have defended the indefensible and …

Continue Reading

'And our toast is made in the shape of a spaceship!'

A recent stay at a bed and breakfast inspired this particular blog.

My husband books a bed-and-breakfast online.  It’s at the higher end of the pricing bracket for bed-and-breakfast establishments in this particular neck of the woods, so he is reasonably confident with his choice.

We pull up outside a very modest looking semi detached house and the owner, brimming with enthusiasm, shows us to our room.  As she is lavishing praise on the filtered water in the fridge, …

Continue Reading

'Right, that's the warm-up done....'

I suspect that like many of us, one of my New Year’s resolutions is to become physically fitter.  And so a few days ago I contacted a local gym that was advertising a women’s fitness programme.  Their advert looked promising.  There was a special offer to encourage newbies, a description of the type of short, sharp and successful workouts they provide plus a very promising before and after picture. And the icing on the cake was that they are part of a national …

Continue Reading

'Freeze! Now tell me where the Santas are!'

In the commercial world, we often send Christmas cards as a timely reminder to clients and prospects, to let them know that we’re grateful for their business, or that we’re champing at the bit to do business with them.  But they can be a little unimaginative at times.

And so, I advised one of my clients this year to create a printed Christmas card with a twist.

I wanted the card to incorporate a response device – a simple but charming …

Continue Reading

'No, for the umpteenth time, I don't fancy a burger and chips !!!'

A few days ago I attended the 10th anniversary party of the Financial Mail Women’s Forum in London.  It was a lovely evening attended by the journalists and feature writers from the Financial Mail, part of the Daily Mail.  The journalist that I liaise with at the Financial Mail for my column introduced me to the Enterprise Editor as follows:

“Dee writes a column for us… she’s always on time… I never have to change her …

Continue Reading

'Now if I wasn't an expert, this could be awkward.'

Within you is an expert.  It may be struggling to get out suppressed by the voice that tells you that you’re not really an expert when you compare yourself to others.  It may be in its early stages of infancy.  You acknowledge that there is some way to go before you’re comfortable with the title of expert.  It may be that others have awarded you the expert title, based upon the help and advice that you bestow – …

Continue Reading

'Mmmm, would adding S.W.A.L.K. seem a bit forward?

The sales letter has got plenty of mileage in it yet.  If you sell products or services to businesses or consumers, it can be impossible to connect with sufficient numbers online. Even if you have their online details, it’s an absolute fact that they will rarely make the decision to do business with you at the very first asking.  A blended campaign that integrates your online and off-line communications is vital if you are to build sufficient trust and confidence …

Continue Reading

'..and here on your left you will find my 'News' page'

If you have visited my website in the last few weeks, you can’t but fail to have noticed that I bound across the screen, greeting you and alerting you to the many goodies available to explore.  Yes, I have become my own website presenter, and it’s fair to say that since I have started bounding across said screen, the number of enquiries I have received through my website have increased dramatically. In fact many of the enquirers …

Continue Reading

'Ah, la puissance de trois.'

I was watching the BBC News last week during which the rather smug CEO of Whitbread was explaining why Premier Inns were doing so spectacularly well.  Success was, he explained attributable to 3 things, namely:

  • good value
  • consistent quality
  • friendly service

He also touched upon the blossoming and long-standing relationship between Premier Inns and Lenny Henry.  Apparently, Lenny stays at the Premier Inns frequently, eschewing the bright and glittering lights of the more exotic and luxurious hotels peppered around the UK.  I felt heartened by the CEO’s …

Continue Reading

Page 6 of 9« First...45678...Last »