'Freeze! Now tell me where the Santas are!'

In the commercial world, we often send Christmas cards as a timely reminder to clients and prospects, to let them know that we’re grateful for their business, or that we’re champing at the bit to do business with them.  But they can be a little unimaginative at times.

And so, I advised one of my clients this year to create a printed Christmas card with a twist.

I wanted the card to incorporate a response device – a simple but charming …

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'No, for the umpteenth time, I don't fancy a burger and chips !!!'

A few days ago I attended the 10th anniversary party of the Financial Mail Women’s Forum in London.  It was a lovely evening attended by the journalists and feature writers from the Financial Mail, part of the Daily Mail.  The journalist that I liaise with at the Financial Mail for my column introduced me to the Enterprise Editor as follows:

“Dee writes a column for us… she’s always on time… I never have to change her …

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'Now if I wasn't an expert, this could be awkward.'

Within you is an expert.  It may be struggling to get out suppressed by the voice that tells you that you’re not really an expert when you compare yourself to others.  It may be in its early stages of infancy.  You acknowledge that there is some way to go before you’re comfortable with the title of expert.  It may be that others have awarded you the expert title, based upon the help and advice that you bestow – …

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'Mmmm, would adding S.W.A.L.K. seem a bit forward?

The sales letter has got plenty of mileage in it yet.  If you sell products or services to businesses or consumers, it can be impossible to connect with sufficient numbers online. Even if you have their online details, it’s an absolute fact that they will rarely make the decision to do business with you at the very first asking.  A blended campaign that integrates your online and off-line communications is vital if you are to build sufficient trust and confidence …

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'..and here on your left you will find my 'News' page'

If you have visited my website in the last few weeks, you can’t but fail to have noticed that I bound across the screen, greeting you and alerting you to the many goodies available to explore.  Yes, I have become my own website presenter, and it’s fair to say that since I have started bounding across said screen, the number of enquiries I have received through my website have increased dramatically. In fact many of the enquirers …

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'Ah, la puissance de trois.'

I was watching the BBC News last week during which the rather smug CEO of Whitbread was explaining why Premier Inns were doing so spectacularly well.  Success was, he explained attributable to 3 things, namely:

  • good value
  • consistent quality
  • friendly service

He also touched upon the blossoming and long-standing relationship between Premier Inns and Lenny Henry.  Apparently, Lenny stays at the Premier Inns frequently, eschewing the bright and glittering lights of the more exotic and luxurious hotels peppered around the UK.  I felt heartened by the CEO’s …

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''Mr Connors, it's time for your hearing test.''

As I’m dictating my blog, I’m holding in my hand a precious, albeit somewhat dog-eared piece of paper, accompanied by two e-mails from my client.  I keep these documents in my ‘hall of marketing fame’, periodically bringing them out and getting all misty eyed.

Let me tell you the story of how this one piece of paper managed to achieve something of a miracle with an investment of just £1000.

My client, a recruitment agency that specialises in bringing care staff from …

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There is nothing quite like writing a book to sharpen and focus the mind on the task at hand.  And here I am again propelling myself by choice into that virtuous loop of writing thousands of words in a vain bid to grab headlines and win the hearts and minds of readers.  Yes, I am churning out chapters for book number two albeit with the speed of a tortoise on Red Bull!  A good chapter, one that I am more than happy for a journalist to devour and a reader …

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'Oh My God! A split-infinitive!'

I had an interesting encounter in the supermarket last night whilst attempting to wrest an unwieldy carton of soya milk from a very slippery shelf.  I bumped into a financial advisor that I had met previously at a number of networking events.  Believe it or not, we started talking about the pitfalls and the profits associated with social networking.  Now this is a subject that has been on my mind for many a month and such is the depth of my passions …

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"Interested? No? Fair enough. Bye."

One of the requirements of maintaining the status of a Fellow of the Chartered Institute of Marketing is that I undergo many hours of continuous professional development each year.  As one of life’s willing students, it’s no big deal for me and because I am on a continual learning curve, I can never delude myself into thinking that I have all the answers in the marketing universe.

I enjoy learning in many ways, none more so than on a Sunday morning when I play …

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