'...and you're all gonna just love it!'
I would like to share with you a secret of mine. It’s the main reason why my second book leapt to position number one on Amazon on the very day it was launched and why most recently The Ultimate Marketing Summit sold out with a wait list despite there still being 8 weeks to go until the event.
It’s because of ‘pre-marketing’ and, as a marketer I am a huge advocate of it. The best thing about pre-marketing is that it is …
'Cheap fish, no cheap skates!'
Every day I am taught a valuable marketing lesson, or come across a marketing principle that I hold dear, reassuring me that no, I am not losing my marketing marbles despite my advancing years! And that’s why today’s blog is all about fresh fish.
You see, a fishmonger’s has opened up in Horsham, the town in which I live. Since opening, the shop has been packed to the rafters with customers and not just on a Saturday, but throughout the week too. Walk into …
Tip number 1 - arouse interest in your mailing with an unusual gift.
'Strange, they were here a minute ago.'
In times of austerity you can’t trot out the prospect plan you were following last year in the hope that by repeating it this year you will build your prospect pipeline. Be ruthless. Review, edit and improve.
Get into the mindset of your prospects.
What are they looking for?
- Reduction of risk – they have to know that you’re a credible player that can be trusted to deliver what they need. Your communications, from your website to your printed literature, your blog and …
Drayton Bird
Sometimes you read a blog, in this case from Drayton Bird one of the world’s most successful copywriters, and you know there is no way you can improve upon it. Yet the message is so topical and relevant. And so I asked Drayton if he didn’t mind me reproducing his words in their entirety for today’s Blick Blog. Before you are tempted to part with large or small sums of money from the many gurus floating around cyberspace, contemplate this message. Thank you Drayton….
“To think creatively, we must be able to look afresh at what we normally take for granted” George Keller
I bumped into a friend in the supermarket yesterday and what started out as a gentle conversation rapidly turned into a marketing session. My friend has bought a franchise and has been following the franchisor’s blueprint to the letter, investing huge amounts of time implementing the franchisor’s prospecting process. The problem is it’s not working. The franchisor’s marketing blueprint has remained unchanged in the last few years and …
I want you to take 30 minutes, or how about a full hour in the next week to cast your mind back over 2011 and what you achieved for your business and where you fell short of your expectations.
- Did you grow your customer base last year and if so how?
- Did you increase your sales last year and if so by how much?
- Did you improve your products or services? What prompted this?
- Did your sales fall? Why was this? Did you take your foot off the pedal, were market conditions …
'Humph! I go the extra mile and then get moaned at!'
You can make any customer ripe for defection by delivering a lacklustre, insincere or unhelpful service. Unwittingly you are sowing the seeds of discontent in their subconscious mind. When approached by a competitor, although not completely dissatisfied with you they will still be open to considering their offering. Of course, the oppositecan also be true. If you can consistently go the extra mile for customers, you are sowing the seeds of contentment and gaining advocates that will …
Rudeness is the weak man's imitation of strength. Eric Hoffer (1902 - 1983)
“You have absolutely no interest in me and you’re not even bothered about concealing this fact.” I’m sure that you have attended many networking events and after giving it your all in the rapport building department with a fellow business networker you’ve walked away with that conclusion under your belt. But should you walk away or should you actually confront such rudeness? I found myself in this situation a few weeks ago and I would …
'I need to review my client list'
I can remember having a conversation a few years ago with the franchisor of a successful franchise. He explained to me that his franchisee recruitment policy had changed dramatically over the years. When he started his franchise, with no franchisees on the books and a whole raft of costs to recoup, his franchisee selection process was roomy and expansive! If the potential franchisee had the funds and was keen to start, he was more than happy to sell them a franchise. …
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