Biography

Some information about Dee…

Qualifications:

Chartered Marketer and Fellow of the Chartered Institute of Marketing. Fellowship is the highest status awarded by CIM, the World’s largest marketing body.

Marketing Experience:

30 years’ marketing experience gained from working initially with blue chip organisations and in the last 17 years with small and medium businesses. Dee has extensive experience in new product development and marketing strategy, with a track record of planning and delivering exceptional campaigns on a shoestring budget.

Copywriting experience:

Dee is an avid writer and has been writing sales letters, brochures, flyers, surveys, blogs, questionnaires and more for 29 years.  She is a “disciple” of Drayton Bird and David Ogilvy. Her aim is always to write relevant, charming and enticing copy that generates responses and sales. She sees no benefit in writing creative fluff that’s just a good read!

Training experience:

A fully-trained trainer, Dee delivers a number of marketing masterclasses and workshops in-house for businesses looking to train their employees or franchisees and on an individual delegate basis. Find out more about her one day ‘Ultimate Marketing on a Shoestring’ bootcamps and how they benefit small business owners.

Clients:

13 small businesses currently retain Dee’s services on a monthly basis. Dee never works with a competitor. The rest of her working time is spent at book signings, public speaking engagements and blogging!

Awards:

Dee has won ten awards for her press releases, adverts and media business articles, each one for generating the highest responses within the respective publication.

Amazon Number 1 bestselling author:

Dee is a genuine #1 bestselling business author.  Her latest book The 15 Essential Marketing Masterclasses For Your Small Business was released by John Wiley the world’s biggest business book publisher in September 2013. Rated excellent by The Sun, Elite Business Magazine and Sales Initiative Magazine it has also won Talk Business Magazine’s Best Business Book award 2013. Her previous book The Ultimate Small Business Marketing Book is the number 1 best selling small business marketing book on Amazon and is currently being launched in China by CITIC publishing, China’s biggest state owned publishing brand. It is also required syllabus reading for marketing students at The University of Texas Dee was also the marketing contributor to the Microsoft e-book Key Metrics For Business Success.

Blogger and columnist:

Dee blogs for The Forum Of Private Businesses, Barclays Business Connector, Brand Gathering, Whichfranchise.com  and is the Video blogger for The Institute of Directors. She also writes for Hamerville Publications and The District Post. She writes a quirky monthly marketing blog on her own site. Click here to read her blogs and subscribe to a monthly dose.

Please don’t hesitate to pick up the phone or send an e-mail if Dee’s biography has struck a chord of interest and you’re either struggling with your marketing or you’re looking to take your business to the next stage.